Newspaper Sponsors Takeout Takeover

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MIDDLETON–The Middleton Cross Plains Times-Tribune will sponsor Takeout Takeover, two weeks of takeout specials offered by locally owned restaurants within the newspaper’s coverage area. 

The idea came about in October, when editor Michelle Phillips approached local organizations to discuss how to help restaurants, which are particularly hard hit by the COVID-19 pandemic.

“I approached the City of Middleton, Downtown Middleton Business Association, Chamber of Commerce and Tourism department to get input on whether we could feasibly do a takeout week, and Takeout Takeover is the idea that came out of those conversations,” said Phillips.

The event will be held from Nov. 28- Dec. 12, and each participating restaurant will have the option of including a lunch special, dinner special and family dinner special with the price points of $15, $25 and $50, respectively. All of the meals will be takeout only. 

Restaurants who choose to participate in Takeout Takeover will pay $50 to be included, and the marketing will be handled by the newspaper. News Publishing Company, the Times-Tribune parent company, has newspapers and websites in multiple markets around Middleton, and will advertise the event. In addition, the information will be on social media and websites of all the groups working on the project.

“Our company is very excited to offer this promotion, and we hope to help bring some additional business to local restaurants as we head into the colder months with Coronavirus numbers still surging. We feel that helping to keep our restaurants vibrant during the pandemic is a good way to use our media resources. We wanted to keep the fee minimal and view this as a goodwill measure for the community,” Phillips explained.

Restaurants will be responsible for creating their own specials for Takeout Takeover and those who choose to participate can sign up at www.middletontimes/takeouttakeover. They may also sign up by emailing Brian Palzkill at adssales@newspubinc.com.

As restaurants are added, their specials will be added to the page with links to the menus.

“We hope that residents of Middleton, Cross Plains and the Town of Middleton and surrounding areas will try out some of our local restaurants during Takeout Takeover and help support their neighbors through this difficult time,” Phillips concluded.

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