In Business

Thu
31
Oct
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MGE Breaks Ground on Solar Array

MIDDLETON – It was sunshine and smiles Tuesday when city, school and utility officials broke ground for a five-megawatt solar array at Middleton Municipal Airport-Morey Field.

Mayor Gurdip Brar proclaimed Oct. 29, “Solar Power Day” in Middleton to commemorate the second solar project the city and Middleton Gas and Electric (MGE) have partnered on since a 500 kilowatt array was installed in 2017 on the Municipal Operations Center’s roof.

The city will buy .5 megawatts produced by the 17,000 solar panels bringing it closer to its goal of using 100 percent of its electricity needs from renewable energy sources. The Middleton-Cross Plains Area School District will purchase a one megawatt which will be used at eight schools, said Perry Hibner, a school district spokesman. The remainder of the array’s output is available to residential customers on a subscription basis for up to one-half of their annual electricity usage through MGE’s Shared Solar program.

Sat
19
Oct
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Greenway Station Developer Proposes Luxury Apartment Building

MIDDLETON–The developer behind Greenway Station, Jeff Strauble, is proposing a 12 to 14-story residential development on the east side of Pleasant View Road tucked between the Pleasant View Golf Course and Greenway Boulevard. The plan commission reviewed the conceptual proposal at its Oct. 8 meeting.

Joe Lee from JLA Architects provided an overview of the proposal. He pointed out that the initial concepts for a multi-family development at this location were four to five stories with about 250 units. He said because of a bike path constructed across the southeast portion of the site, the topography and road constraints, they needed a design with a smaller footprint.

To keep the density they would need five or six stories, according to Lee. Because that necessitates a different type of construction used for taller buildings it makes sense economically to go higher, he said. 

Thu
26
Sep
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Dwell at Middleton Market Breaks Ground

MIDDLETON–After years of planning and designing Dwell at Middleton Market broke ground Sept. 18. The project is a $50 million mixed-use development with 263 apartments and 31,000 square feet of commercial space in two buildings being developed by Treysta Group and Cardinal Capital Management.

Located west of Parmenter, the project will feature a European style food hall expected to house 15 food-related businesses. Treysta Group president Robin Pharo thanked the City of Middleton for its support at the ground breaking.

“Without their support and the great staff there this would never have gotten off the ground,” Pharo said.

Middleton Mayor Gurdip Brar recalled the daunting process Pharo endured to get to that point.

“The city works really hard to make sure the development going in is right,” Brar said.  

Despite the project having a thorough original design it was not a slam dunk when it came to the city’s planning committee, Brar said.

Sun
22
Sep
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Zerology Aims to Revolutionize Car Rental

Zerology Aims to Revolutionize 

by Cameron Bren

MIDDLETON–Transportation tech start-up company Zerology founded in Middleton aims to revolutionize car and ride sharing with fleet of electric vehicles and integrated app that focuses on efficiency to reduce emissions and traffic congestion. 

Zerology founder and CEO Shree Kalluri said he saw two emerging trends that could be converged with the right platform. The increase in ridesharing app usage and the decrease in cost of electric cars meant something new could be done.

The company is bringing a fleet of electric vehicles to Middleton and Madison that can be rented for personal use or by businesses and organizations. 

Kalluri explained the app, rolling out in January, will also be integrated with B-Cycle and Madison Metro to provide users all possible options, whether that is the most economical one or the one with least environmental impact. 

Fri
06
Sep
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SBCP Holds Open House

MIDDLETON–Dozens of people turned out on Aug. 22 for State Bank of Cross Plains “grand reopening” of its Middleton branch. The celebration included a ribbon-cutting ceremony and open house for the new, two-story, 10,400-square-foot “bank of the future.”

Located at 8301 University Ave., the new space replaces an older SBCP branch that previously anchored the same corner lot–at the intersection of University Ave. and Deming Way–since 1995. Event speakers included State Bank of Cross Plains president & CEO, Jim Tubbs; Iconica president & CEO, Jim Pientka; Middleton Chamber of Commerce interim executive director, Curt Fuszard; and State Bank of Cross Plains senior vice president–commercial banking, Jeffrey Zwettler.

Fri
06
Sep
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Red’s & Falbo Bros. Merge in Middleton

MIDDLETON–Ted Speerschneider, who left the Falbo Brothers Pizza Franchise to start his own pizza place, Red’s, returns to the company partnering for Red’s Falbo Bros.

“I was Falbo’s, I became Red’s and now I am Red’s Falbo,” Speerschneider said.

He closed Red’s on Parmenter Ave. and moved his staff and equipment into the location on Allen Blvd. on Aug. 1.

Speerschneider started the first Falbo Brothers Pizza franchise in Middleton in 2003.  “We’ve been at this for over 15 years in Middleton making pizza and selling it by the slice,” he said.

The Middleton man said he does the most he can to give back including being a platinum sponsor at high school for over 10 years.

“We try be your local place for people to come and get a slice of pizza and get involved in the community,” Speerschneider stated. “That’s what our niche has been for the last 15 years.”

Sun
01
Sep
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Auntie Jill’s to Take Part in Taste of Madison

MIDDLETON–Jill Enerson was fresh off a divorce and trying to find a way to make more money to support her three daughters when she decided to launch Auntie Jill’s Custom Cheesecakes 10 years ago. Now the Middleton woman has won a blue ribbon in the Taste of Madison Homestyle Desserts category, and earned a place at the prestigious and highly sought-after event.

“I thought about doing Taste of Madison for four years and finally decided to put in an application,” she said of her entry.

In July she went to the pre-judging where more than 30 restaurants were presenting their creations. Enerson chose to do frozen cheesecake on a stick. “Everything at fairs is on a stick, so we might as well join them,” she laughed.

Auntie Jill’s quickly became a family affair with daughters Arianna, 22, and twins Addalie and Annaliese, 16, by her side in the kitchen. Enerson said the girls have been her biggest fans and provided the best quality control.

Thu
15
Aug
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Board & Brush to Open Middleton Location

MIDDLETON–Board and Brush, the do-it-yourself (DIY)sign making workspaces that serves alcohol, plans to open a new location in Middleton Center in September. The new studio will join the existing locations in Sun Prairie and Mount Horeb.

The Middleton Board and Brush will be run by the corporate office unlike other locations which are franchises, says Molly Schmock who will be the studio manager.

Schmock explains that the company started in Heartland when the founder Julie Selby who was doing girls-night-out sign making in her basement decided to start a business out of it. There are now more than 250 studios across the country, Schmock says.

At Board and Brush customers make an appointment for a woodworking class primarily for sign making but Schmock says the company is expanding to other woodworking projects and soon doormats.

Sat
29
Jun
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Cool Hand Customs to Expand Business

MIDDLETON–EJ and Amy Fitzgerald, co-owners of Cool Hand Customs, have been doing custom car and motorcycle builds at the corner of Clark and Lee Streets for the last 10 years. The couple are looking to expand their operation but worried about how they will fit in with a changing landscape.

EJ and Amy saidthey took a risk when they decided to walk away from their construction business and open their own custom motorcycle and car shop. EJ says it was something he always wanted to do, and construction wasn’t offering a lot. 

“I’m going to be an old man with busted up knees and nothing else,” he said. 

Amy’s mom encouraged them to start a business with EJ’s passion for doing custom paint and body work on motorcycles and cars. EJ had reservations. 

“This is going from stuff that somebody might need to get done on their house to a complete extravagance,” he recalled.

Thu
23
May
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Chartwell Breaks Ground on Expansion

by Cameron Bren

MIDDLETON–Middleton based pharmacy and UW Health affiliate home health service provider Chartwell held its ground breaking ceremony May 16. Chartwell is moving to the former Globe University building on Deming Way. The company will renovate and expand at the site creating more than 100 new jobs.

President of Chartwell Wisconsin Don Powell said at the event that the company started in 1994 with six employees and one small clean room for compounding medications. Today the pharmacy program services over 700 patients daily and has 85 employees.

Powell said the renovated facility will have more than 53,000 square feet housing a pharmacy with three clean rooms. It will also house office and warehouse operations and a patient centered showroom and infusion center.

Chartwell will continue to service patients in Wisconsin, Illinois, Minnesota and Iowa and be able to serve more in those areas.

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