Dwell at Middleton Market Breaks Ground

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Cameron Bren
Pictured, L-R: Ron Lawrie from Orix Real Estate Holdings, Josh Resch from Starion Bank, Mayor Gurdip Brar, Treysta Group president Robin Pharo, District 5 Alder Luke Fuszard and Dan O’Connell, Cardinal Management break ground on Dwell at Middleton Market.

MIDDLETON–After years of planning and designing Dwell at Middleton Market broke ground Sept. 18. The project is a $50 million mixed-use development with 263 apartments and 31,000 square feet of commercial space in two buildings being developed by Treysta Group and Cardinal Capital Management.

Located west of Parmenter, the project will feature a European style food hall expected to house 15 food-related businesses. Treysta Group president Robin Pharo thanked the City of Middleton for its support at the ground breaking.

“Without their support and the great staff there this would never have gotten off the ground,” Pharo said.

Middleton Mayor Gurdip Brar recalled the daunting process Pharo endured to get to that point.

“The city works really hard to make sure the development going in is right,” Brar said.  

Despite the project having a thorough original design it was not a slam dunk when it came to the city’s planning committee, Brar said.

“She is so persistent, she is so humble, she has a vision and stays with things till they get done,” Brar said. 

District 5 alder Luke Fuszard thanked Pharo for her work and said he brought his children to witness the groundbreaking as a symbol of planning for future generations.

Cardinal Capital Management president Erich Schwenker said it is hard to find lenders for an ambitious project but they were eventually able to do so. 

“Without them it cannot happen and on the way to finding them, we went through 30 or 40 people who said, ‘no’,” Schwenker said. “We think we will delivery you a good product, something you can be proud of that will make this neighborhood and this city stronger.”

Pharo said she intends for the commercial space to be used for office and ancillary services to the planned Meriter/UnityPoint Health development adjacent. She also said the apartments will feature advanced technology. 

“We’re going to be highlighting smart technology within the apartments,” Pharo said. “So all those millennials can use their iPhones to unlock the apartments and control the lights and the heat.”

The building will also include sustainability features like solar panels, water reclamation, composting, biodegradable products and energy efficient lighting, Pharo said.

“Really the whole gamut of making this world a better place with local foods, great sustainability and great apartments spaces,” Pharo said.

Ron Lawrie, managing director at Orix Real Estate Holdings said the project made sense to his company on more than one level. 

“Beyond being profitable and making good sense and having good metrics, all of which we think this project does do, we like to be able to make our investments in commonality with the citizenship we are going to make people’s lives better,” Lawrie said. 

Josh Resch from Starion Bank said a lot of work went into the getting as far as the ground breaking and his company was happy to be a part of the project.

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