TOWN OF MIDDLETON–After losing nearly $20,000 hosting Sunflower Days last year and having only an estimated $8,811 available this year, the Town of Middleton’s Tourism Commission is looking to stage an event smaller than the annual nine-day celebration of blossoming sunflowers.
Last year, the Town of Middleton contracted with Race Days Events, Inc. to manage the festival that grew too large for the Friends of Pope Farm Conversancy to continue managing at Pope Farm Conservancy.
The event generated $48,056 in revenue from the first-ever $4 admission fee, 5k run entry fees, donations and sponsorships, but spent $167,643 on shuttle buses, labor, equipment, Race Days’ management contract, website and media expenses.